Huguetta Aminata September 15, 2021 Business Plan
A business plan consists of five basic sections: Executive Summary, History and Position to Date, Market Research, Business Strategy and Technology, and Financial Structure and Control. The Executive Summary provides the most basic information about the organization, including the founding principals, history, mission, and business strategy. The History and Position to Date details the organization's past and future accomplishments, providing insight into the strategies used to achieve past successes, as well as providing a framework for evaluating future plans and strategies. The Business Strategy and Technology section details the strategies that will be used to promote growth, align corporate goals with operational objectives, and build the organizational infrastructure required to support the strategies.
Most business plans will contain, at a minimum, a statement of financial risk, identifying specific types of risks to the company's long-term viability, as well as a description of the company's business model. All of this information will help prospective investors to make an informed decision on whether or not they should invest in your company. Long-term investors tend to be sophisticated and focused on the company's ability to generate strong profits and manage its short-term debts, as well as the ability to remain financially viable while doing so. Because these long-term investors are interested in not only your overall success, but the longevity of your company's structure as well, they will have additional questions for you when preparing your formal business plan.
Once you have your outline written, the next step is to create your executive summary. This is the section that will briefly describe your company, your unique selling proposition (or USP), and your unique history and development. For your executive summary, you may consider taking a cue from the USP, or a short phrase or two from your pizza shop's marketing strategy or from your pizzeria's menu.
No matter what type of business you own, you need to understand that good business planning is one of the most important things that you can do for your company. Without a sound business plan, you run the risk of procrastinating, losing focus, or even starting your business right in the beginning, without the proper planning. There are many resources available today that teach individuals how to create their own business plan. Many individuals find these training sessions to be extremely helpful and effective, however, there are some individuals who may not have access to these training options. Regardless of your level of knowledge or ability when it comes to creating a business plan, there are resources available to help you obtain the information you need to successfully complete this important task.
Market Research and Analysis The market research section of the executive summary provide a detailed description of the Company to market and competitive analysis. This section will focus on two components: first, the competition. Second, the target market. In order to understand competitors, the business plan outline needs to include competitor analysis in detail.
The fourth critical component of effective business planning is identifying future requirements. In order to project future needs, it is necessary to consider how those needs will be identified, developed and maintained over time. A good business plan will provide a list of organizational functions and activities, a description of each function and a schedule for each function. A detailed description of future requirements should include objectives and time periods for each requirement, an assessment of costs and expected benefits and a description of transitional expenses. The balance sheet should be prepared based on the assumption that operating revenue will cover capital investments, debt and interest costs and net worth.
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