Huguetta Aminata September 15, 2021 Business Plan
In order to prepare a complete, balanced business plan, you need to include a brief executive summary. Your executive summary will inform the reader of the purpose of your business plan and any goals that you may have for it. The summary should be no more than two pages. If you include more information in this section than in the rest, your plan will not be balanced. For example, if you list product features as well as the costs of manufacturing them, the plan will become very long and will lack substance.
As capital is raised, the balance sheet will become much more transparent, as well as the exact nature of the financial projections. In general most financial projections will cover a full year of operation. The reasons for this are not only to give realistic expectations regarding revenues and expenses, but to provide a baseline for comparison over the entire twelve or more months the business will be open. All of this information allows the business plan to be reviewed by members of the investment community and prospective investors. Having an accurate forecast of operating, investing, and financing costs will allow these individuals to make informed decisions about whether or not to invest in the company, as well as giving an accurate picture of the company's future profitability and viability.
Business plans are important in determining venture priorities, funding requirements, marketing strategies, management structures, and competitive positions. In many instances, business plans are the first documents required for financing, acquisition of new technologies, or for a legal structure. Often, business plan concepts are needed in order to meet local, state, and/or federal regulatory requirements. A thorough understanding of the legal structure and planning for future goals is an essential step for any company's success. However, a business plan must be executed within the context of its existing structure and staff.
Marketing is the single most important element of any Business Plan and is where most investors go wild. A strong marketing strategy is what will draw in customers and drive sales. Properly presented, a business plan helps potential investors imagine what your business could look like with customers walking through the door. In addition, it helps you highlight some of the most effective ways to market your products and services.
The fifth critical element of an effective business plan is developing financial projections. This step of the process helps you determine the amount of revenue that will be generated, the amount of expense that will be incurred and the effect of any strategic decisions that will be made. In addition, the financial projections help you to understand your long-term liabilities and assets. Finally, an effective financial projection will help you determine whether your expectations about cash inflows, operating and inventory costs and operating margins are realistic or would be affected by the existence of unforeseen events.
Another aspect of financial planning is to create a marketing strategy. Without a complete marketing strategy, it is nearly impossible to know whether or not your business plans are effective. The proper marketing strategy can be the key to developing successful plans, as well as understanding where you are currently at in the development process. You will need to take stock of all of your current marketing strategies and work to develop new ones.
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