Tempeste Izia October 8, 2021 Business Plan
Executive Summary The executive summary is the first section to be written. It provides a brief overview of the business proposal. It briefly describes the Company, explains its mission and competitive analysis, provides background research and study on the marketplace, explains the company s unique techniques in the marketing strategy and operation strategy, presents who is currently on the Management Team, outlines a unique plan objectives and strengths, and closes with the business plan objectives. The final section of the executive summary contains the Company s plan of action. This section is useful to review again as it illuminates areas to follow for future development.
Developing a strong business plan requires more than just a fancy phrase written on some fancy piece of paper. It requires thorough planning, implementation, effective implementation, monitoring, evaluation, and controlling. To this end, each step of the process should be systematically planned, researched, analyzed, and executed. This process is important from day one of the decision to write a business plan to day-to-day management. It also needs to include a detailed analysis of the company's competition, as well as the effects that changes in the competition may have on the organization and its activities, both short-term and long-term.
The third step in the development of a business plan is arguably the most important step, and that is, raising the capital to execute the business plan. Most business plan templates provide an outline of the funding sources necessary to execute the business plan, but it is the actual raising of capital that makes the difference. While it may seem like a simple matter, the raising of capital can be difficult and highly competitive, and it should be a highly controlled process, with predetermined steps of exactly how and when a financing transaction is to be executed. A well written business plan provides a clear roadmap of exactly how this process should be followed, including exact dates, amounts, and a detailed sales and cash flow projection for each quarter of the projected period of time, giving all participants a crystal clear picture of what their activities will look like over the next year or more.
As capital is raised, the balance sheet will become much more transparent, as well as the exact nature of the financial projections. In general most financial projections will cover a full year of operation. The reasons for this are not only to give realistic expectations regarding revenues and expenses, but to provide a baseline for comparison over the entire twelve or more months the business will be open. All of this information allows the business plan to be reviewed by members of the investment community and prospective investors. Having an accurate forecast of operating, investing, and financing costs will allow these individuals to make informed decisions about whether or not to invest in the company, as well as giving an accurate picture of the company's future profitability and viability.
Technology and Growth Strategies As a business grows, the business becomes more technologically advanced and may branch out into new markets. These markets need the services and products that the business provides. It also grows at an exponential rate. There are many ways to capitalize on growth and technology. Many companies have established their brand in these markets and want to extend their reach. Other companies will focus on expanding into these markets while others will focus on the existing markets.
Once you have completed the financial model and completed the basic market analysis, it is time to make a full blown executive summary. This executive summary should detail the most important aspects of your business plans, including the marketing strategy, market analysis, and your target market. However, this executive summary is only one section of your business plans. There are numerous other sections that should be considered in developing your business plans. Each section should focus on a key issue to enable you to clearly communicate your plans to your competitors.
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