Ange Eloïse September 14, 2021 Business Plan
Marketing Plan The marketing plan outline begins with the description of the Company and the products or services to be offered. A strategy for marketing is also described. Advertising and marketing costs are then estimated. This section is frequently called a "call for action" - the section that asks users to take certain actions. Business plans often have marketing plans and they are important to the success of a company.
Competitive Analysis is a detailed look at the key markets to focus on. Competitive weakness and strength are identified and analyzed. The strength of the Company s competitive position is determined by looking at the Company by customers and suppliers. The weakness is identified by looking at the competitors.
Market Research and Analysis The market research section of the executive summary provide a detailed description of the Company to market and competitive analysis. This section will focus on two components: first, the competition. Second, the target market. In order to understand competitors, the business plan outline needs to include competitor analysis in detail.
The Business Strategy and Technology section are the most important section for any business plan, because it provides information that can allow investors to assess the organization in a critical way. In this section, the plan must address two very important questions: What types of products and/or services can the organization offer that are desirable to potential investors? How will the products and/or services meet or exceed competing products and services in overall quality, service, reliability, performance, value, and cost? The answer to these questions is vital to the success of an organization, both in the short and long terms.
Executive Summary The executive summary is the first section to be written. It provides a brief overview of the business proposal. It briefly describes the Company, explains its mission and competitive analysis, provides background research and study on the marketplace, explains the company s unique techniques in the marketing strategy and operation strategy, presents who is currently on the Management Team, outlines a unique plan objectives and strengths, and closes with the business plan objectives. The final section of the executive summary contains the Company s plan of action. This section is useful to review again as it illuminates areas to follow for future development.
A business plan consists of five basic sections: Executive Summary, History and Position to Date, Market Research, Business Strategy and Technology, and Financial Structure and Control. The Executive Summary provides the most basic information about the organization, including the founding principals, history, mission, and business strategy. The History and Position to Date details the organization's past and future accomplishments, providing insight into the strategies used to achieve past successes, as well as providing a framework for evaluating future plans and strategies. The Business Strategy and Technology section details the strategies that will be used to promote growth, align corporate goals with operational objectives, and build the organizational infrastructure required to support the strategies.
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